The Project

Swiss Airlines has been the flag carrier of Switzerland since 1931 with the then current swissair, then bought by the Lufthansa Group in 2002, the brand changed to Swiss Airlines. Swiss is a direct reflection of the unique country in which it calls home, serving chocolates on board and having a remarkably clean and fresh feeling cabin amongst other airlines. It is only fitting to have an equally unique boarding ticket to ensure the journey begins at the check-in counter.

Value

By differentiating the design for SWISS First it gives the experience a feeling as premium as it truly is. Switzerland is known for their understated luxury and SWISS executes this to the top level on board their flights. With other airlines' first class tickets being something of a collectible on their own, we are simply bringing SWISS to this level.